Ottawa, ON — April 10, 2025 — Thrive Select Thrift announces its Free Shop Day on April 27th in honour of National Pay It Forward Day. This initiative will provide individuals in need with an opportunity to shop for clothing at no cost, in the spirit of generosity and community support.

Thrive Select Thrift is the social enterprise of Big Brothers Big Sisters of Ottawa (BBBSO), an organization dedicated to uplifting youth who are facing adversity through intentional mentoring relationships. Thrive combines sustainable retail with social impact, generating funds that directly support Ottawa’s youth.

Through partnerships with select community organizations, Thrive Select Thrift will distribute 35 shopping vouchers to each participating partner, empowering them to extend this opportunity to their clients. This initiative embodies the essence of Pay It Forward Day by fostering solidarity among institutions dedicated to serving the community.

“We believe in the power of small actions creating a ripple effect of kindness,” said Hope Wood, Business Development Manager at Thrive Select Thrift. “By opening our doors to those in need, we hope to not only provide essential items but also to inspire a cycle of generosity and support throughout our community.”

Thrive Select Thrift has been a pillar of community giving since its inception, using sustainable retail practices to create social impact. Free Shop Day is a testament to the store’s commitment to inclusivity and empowerment, ensuring that individuals facing financial barriers can access quality clothing with dignity.

Event Details:

Location: Thrive Select Thrift, 3–1547 Merivale Rd
Date: Sunday, April 27, 2025
Time: 11 AM—4 PM

Media representatives are invited to cover this inspiring event and witness firsthand the positive impact of community collaboration. Interviews with Thrive Select Thrift and Big Brothers Big Sisters of Ottawa leadership will be available upon request.

For media inquiries, please contact:

Kait Price, Marketing & Communications Specialist
Big Brothers Big Sisters of Ottawa